I worked with the Sales and Account Management teams to understand the client’s needs and how to best achieve the respective KPIs with our unique formats. This included conducting research to understand the brand personality and key messages, creative problem solving, and designing the actual assets that would run live on campaigns.
In support and collaboration with the Sales & Operations teams, I designed the mobile & tablet layouts of our ad formats consisting sales metrics & descriptions using Photoshop & Illustrator. Subsequently, I used Sketch to layout the wireframes & mockups to pass on to our developer.
To support the Analytics business of Yieldmo, I worked closely with the Product team to develop sales & presentation collateral such as animations, one/two sheeters, and sales decks.
In 2017, Yieldmo underwent a rebrand and I worked with other designers in concepting animations that represent our new identity. I created the animations through After Effects and then worked closely with the developer to format it for desktop and mobile. Additionally, I coded several pages with our rebranded style such as the 404 error page and other simple pages with HTML and CSS.
One of the most enjoyable projects I had the pleasure of leading at Yieldmo are the Product Road Map & Revenue Progress Tracker boards that hang on the center walls of the Yieldmo office. With the support of the Marketing team, I concepted a tangible and interactive board that increases transparency of current projects & revenue. After many iterations and explorations in materials, we decided on a magnetic board with spray-painted, magnetic wooden tiles that could be rearranged.
My team met on a weekly basis to understand the key messages and ideas Yieldmo’s brand needed to communicate over our blog & social media. Once a strategy was established, I assisted in creating compelling assets that drives interaction & communication of Yieldmo’s messages.