Designed print materials, including billboards, product packaging, customer welcome kits, menus, signage, customer box inserts, swag, and direct mail.
Worked with Art Director + Food Retoucher to create packaging for new launches
Worked with Marketing partners to concept and design physical activations, pop-ups, and stores.
Led conception and design of a landing page dedicated to our Summer Campaign. Worked closely with copywriters, developers, as well as external team leads to navigate a flow that incorporates campaign language + visuals, partnerships, new product launches, and physical activations. See page here.
Led conception and design of Daily Harvest’s Recycling Guide. Assisted on set for art direction of the images and worked closely with copywriters and developers. See page here.
Led the start of in-house motion graphics and animation. Worked closely with the senior videographer to create an on-brand video identity as well as a video brand guidelines for partners. Increased conversion rates and engagement on paid social ads and series.
Led conception and design for illustrations and GIFs for DH dedicated blog posts on Medium.
Led the conception and execution of updating and optimizing the brand’s illustration style. Created guidelines and illustration libraries for internal and external teams.
Worked with Paid Social Team to create fun GIFs for internal and external use.